A Thousand Points of Pinkcollaboration with HYPERREAALIYAH
2022
site-specific audiovisual and mixed media installation
dimensions variable
About HYPERREAALIYAH
HYPERREAALIYAH was founded in 2014 through a process that involved the writings of Jean Baudrillard, one BTC worth of acid in the day's exchange rate, and a handful of people. Since then, it has existed as a simulation of an artist. HYPERREAALIYAH has no formal membership and only becomes realized through projects for which a new team is always formed. A Thousand Points of Pink was possible through the work of Francesca Bogani Amadori, Henry Lämsä, Jenna Jauhiainen and Kareem Ibrahim.
2022
site-specific audiovisual and mixed media installation
dimensions variable
About HYPERREAALIYAH
HYPERREAALIYAH was founded in 2014 through a process that involved the writings of Jean Baudrillard, one BTC worth of acid in the day's exchange rate, and a handful of people. Since then, it has existed as a simulation of an artist. HYPERREAALIYAH has no formal membership and only becomes realized through projects for which a new team is always formed. A Thousand Points of Pink was possible through the work of Francesca Bogani Amadori, Henry Lämsä, Jenna Jauhiainen and Kareem Ibrahim.
A Thousand Points of Pink is a space for personal and communal transformation. Situated inside a shopping center, it used to be just one of a billion other enclosures of consumption. Now it hosts a participatory process, an invitation to assess one’s boundaries and presence in commercialized public spaces.
Capitalism, commodification, and consumerism are all concepts that have spun off into the hyperreal, the more real than real. Capitalist rituals give rhythm and meaning to our existence, resonating with all parts of our being. Participation in the wheels of commodification is not a choice but a structurally interwoven part of our lives.
Desire within the politics of consumption, is the constant seeking for fulfillment for the emptiness we have come to embody through the instrumentalization of our being. A human body in privatized and consumption-oriented spaces are forced into the identity of a consumer, lacking in true agency. As a result, we become alienated from meaning, both on a personal level and as a part of a community that actively participates in a global process of social and ecological destruction.
We have mapped a route for a return to embodied meaning through nurturing agency and sparking a desire not for commodification, but for being without the weight of consumer identity and consumer politics. From sensory overload to sensory calm, A Thousand Points of Pink offers a chance at catharsis from hypercapitalism.
installation views, Ars Pori, Kauppakeskus Iso Karhu, Pori (FI)
